Primark has amazing fashion at amazing prices. So to help with their expansion into the US, we took the iconic Primark shopping bags, made them huge, filled them with tons of clothes and turned them into giant walking billboards at the biggest mall in America.
Recognition: Communication Arts 60th Advertising Annual. Luerzer’s Archive 4-2019. Hatch Gold, 2 Silvers
CD/Writer: Myself. Art Director: Mikayla Belson
The day after debuting Big Bags, we did a stunt involving real Primark shoppers, a whole lot of paparazzi and tons of curious mall shoppers . All in all, we produced all this work for what most agencies spend on stocking their beer fridge.
Recognition: Muse by Clio. Hatch Bronze.
CD/Writer/Director: Myself. Art Director: Mikayla Belson