To entice summer travelers back to the city for a winter visit, we created fake snowmen who looked like they were melting to remind people that Boston does winter better than anyone.
Recognition: Luerzers Archive (1.26.089)
CD: Myself. ACD: Zan Smith. SrAD: Fran Quiroba. Copywriter: Abby Fessler. AD: Celso Spina
We encouraged people who needed a break from their typical holiday to take it in Boston. These were definitely not inspired by real life experiences.
Recognition: 3x Radio Mercury Finalists (‘24) - Campaign, Single Spot, Use of Music. 2x Hatch Bronze - Elements of Advertising: Music. Social Media Campaign.
CD: Myself. ACD: Zan Smith. Copywriter: Abby Fessler. Copywriter: Sydney Parker AD: Celso Spina
Boston may have over 400 years of history. But its anything but stuck in the past. This campaign was created to bring our tagline “Boston Never Gets Old” to life and show the vibrancy of a city always in moving forward.
Boston has a vibrant music scene that often gets overlooked. So rather than just tell people about it, we took it on the road to one of the most famous music cities in the country, Atlanta, to give them a taste of what they could experience in Boston. The first ever MB MusicFest featured all local acts, and was headlined by Guster. Along with the event, we created double sided posters to hand out at the even, each highlighting a unique scene within our music scene and featuring a map on the back showcasing all the cities venues.
CD: Myself. ACD: Zan Smith. Sr.AD: Fran Quiroba Sr.Designer: Lindsay Baker Copywriter: Abby Fessler. AD: Celso Spina
